{"product_id":"sign-painters-sign-painters-dvd-616892280644","title":"Sign Painters - Sign Painters - DVD","description":"With the advent of contemporary advertising came a new American craft: hand-painted signs. The sign painter wasn't an artist, but a one man ad agency adhering to the laws of type and design with the sole intention of creating a work that would endure on a wall long after a product had launched. Scaling buildings for one client after the next, these counter-cultural painters developed the style of our cities before the creation of a cheap, tech-driven advancement in vinyl lettering nearly shut them out of business. Sign Painters examines the select few painters who stuck around in the midst of dwindling demand and catalyzed a resurgence of sign painting and street art in advertising today. The film is recommended for College and University courses in Art + Design, Art History, Advertising, Urbanization as well as for trade schools.","brand":"AEC","offers":[{"title":"Default Title","offer_id":49211079721202,"sku":"FILM644DVD","price":37.02,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0830\/7018\/9810\/files\/3707342.jpg?v=1778891588","url":"https:\/\/discandvinyl.com\/products\/sign-painters-sign-painters-dvd-616892280644","provider":"DiscandVinyl.com","version":"1.0","type":"link"}